IPM: Sales and marketing woman with international experience brought on board
IP Multimedia has hired Jacqueline Sasse as Head of Radio & Sponsoring. Previously, the marketing expert served as managing director of Eurosport AG, among other roles.
With the appointment of Jacqueline Sasse as Head of Radio & Sponsoring, Goldbach media company IP Multimedia is strengthening its staff in the areas of radio and sponsoring. In her new role, Sasse will assume responsibility for all sponsorship products of the marketing organization for electronic offline media in Mediasales. As former Managing Director of Eurosport AG and Managing Director of YSM - Youth Sports and Music Marketing, she has in-depth knowledge of the advertising and sponsorship market, the agency wrote in a press release on Wednesday.
