IP Multimedia reaches them all
Society is changing. Funseekers are becoming Dinks, Dinks are becoming Woofs, and Yuppies are becoming Yammies. IP Multimedia claims to reach all target groups—even the most niche ones—with its electronic media.
Society is changing. Funseekers are becoming dinks, dinks are becoming woofs, yuppies are becoming yammies. IP Multimedia claims to reach all target groups with its electronic media, even the most specialized ones. This added value in consulting quality and target group affinity is now being implemented visually in a humorous way with the new campaign by Spillmann/Felser/Leo Burnett.
At first glance, the creative minds at SFLB show completely normal people. Viewed through the eyes of a media planner, however, completely new conclusions emerge: A woman depicted is an actual panic single, a farmer a homo solus, a woman in her mid-forties a homo yo-yo. Readers can find out more about the respective subspecies of Homo Sapiens via the zoo panel in the foreground of the picture. According to SFLB's media release, the exotic conspecifics have been on display in the advertising trade press since April 5.
At first glance, the creative minds at SFLB show completely normal people. Viewed through the eyes of a media planner, however, completely new conclusions emerge: A woman depicted is an actual panic single, a farmer a homo solus, a woman in her mid-forties a homo yo-yo. Readers can find out more about the respective subspecies of Homo Sapiens via the zoo panel in the foreground of the picture. According to SFLB's media release, the exotic conspecifics have been on display in the advertising trade press since April 5.
