Interpack focuses on cardboard

 
Packaging For the first time, Interpack is making carton packaging the central theme of the trade show. The folding carton as a marketing tool will also be thematized. 
Interpack, which will be held in Düsseldorf from April 24 to 30, 2008, covers the entire value chain: From the production and finishing of packaged goods and packaging materials to packaging and distribution, quality assurance and consumer protection. The fair is mainly aimed at the food and pharmaceutical industries, as well as the confectionery and bakery industries.Innovationparc noveltyOn an area of more than 1,000 m2, Innovationparc Packaging shows the different sides of carton packaging and the innovations that lie in this marketing tool. Pro Carton is responsible for the Innovationparc in cooperation with the EHI Retail Institute and the Pan-European Brand Design Association PDA. Almost 30 Pro Carton member companies will demonstrate the factors that make the folding carton a successful instrument in brand communication and product advertising. At the five competence centers Sustainability, Convenience, Consumer Insights, Point-of-Sale Advertising and Imagination, companies will be able to exchange ideas with trade show visitors from the entire value chain on the respective key topics.
Pro Carton with anniversaryInnovationparc Packaging in Hall 7A, Pro Carton itself is represented as an exhibitor. On the evening of April 24, 2008, Pro Carton will celebrate its 20th anniversary. Pro Carton will demonstrate the core competence of the international association of the cartonboard and folding carton industry right on the occasion of the anniversary celebration and will present the results of the new Recognition Study to the guests. This study investigated brand recognition at the point of sale and reveals that brands on a cartonboard package are recognized faster and better than is the case with other packaging materials.
Sabine Flaxman