Internet continues to climb
The Goldbach Index (Gemi) highlights the strength of electronic media in February despite the challenging economic environment: The Internet continued to grow in February, rising by 8 index points to 386.
Gemi. The Goldbach Index (Gemi) shows the strength of electronic media in February in an adverse economic environment: Internet continues to grow in February with 8 index points to 386. The medium thus continues its relatively strong growth since July 2008 and continues to position itself as the leader among electronic media. Radio rose by 3 index points to 249 in the month under review. TV and teletext each fell by just one index point to 446 and 160 respectively. The e-media together maintained their previous month's level of 429 index points, while the index for all media fell by one point to 191. When assessing the index, it should be noted that the thirteen previous months are seasonally smoothed in the short-term analysis.
The Gemi provides information on the indexed development of the various electronic media in comparison to the overall market since the introduction of the first advertising window in 1993. The monthly seasonality is filtered out of the time series in a two-stage process. In the short-term view, the past thirteen months of the electronic media TV, radio, online and teletext are shown.
The Gemi provides information on the indexed development of the various electronic media in comparison to the overall market since the introduction of the first advertising window in 1993. The monthly seasonality is filtered out of the time series in a two-stage process. In the short-term view, the past thirteen months of the electronic media TV, radio, online and teletext are shown.
