Inter-Punkt: New CD for the Cantonal Hospital Aarau
The web and advertising agency Inter-Punkt developed the new corporate design (CD) for the Aarau Cantonal Hospital (KSA): The new look is modern, consistent, and well-thought-out.
In close cooperation with those responsible, Inter-Punkt developed the new corporate design for the Aarau Cantonal Hospital. The claim "The hospital with head, hand and heart" remained as the starting point in order not to lose the brand's recognition value. Based on the claim, the existing logo was modernized and the symbolism was worked out more clearly. Special mention should be made of the icon world that was developed as part of the new appearance. This is seamlessly aligned with the new logo in terms of theme and style and is used in all design elements. The image concept is also based on the claim with the theme "People". Real employees and heads of the KSA are depicted in real situations.
Based on the adapted logo, all measures - from printed matter (letters, business cards, brochures, advertisements, etc.) to lettering (inside, outside and on vehicles) to digital communication channels (newsletter, social media, website content) - were redesigned. Thanks to a unified concept and the associated harmonization of visual language, fonts and the colors used, an all-round coherent and uniform appearance for the hospital was created.
Finally, all defined measures were recorded in a CD manual and handed over to the customer.
Responsible at KSA: Stephanie Arnold, Andrea Hopmann. Responsible at Inter-Punkt: Fabian Koch (consulting, concept), Christoph Zimmermann (graphics, concept, illustrations, manual).
