Inter-Punkt: New campaign for Home Expo
The Home Expo in Suhr is the only prefabricated home exhibition in Switzerland. With the goal of increasing awareness, Inter-Punkt was commissioned to provide comprehensive support.
Right next to the Möbel Pfister site, interested builders can view 14 different show homes and be inspired by all kinds of ideas. With the aim of increasing awareness of the Home Expo, Inter-Punkt was commissioned with the overall management.
From the development of the subject to the communication and media mix, all measures were to be worked out. The web and advertising agency Inter-Punkt first created the visual hook for the campaign. With the aim of finding a striking and at the same time thematically appropriate hook for the Home Expo, a recognizable image was developed in close cooperation with the client. With a key board on a red background depicting several house keys, a motif was designed that briefly and succinctly explains what the Home Expo is all about: viewing 14 show homes. The keys symbolize the "free" entrance to the show houses. Depending on the measure and medium, different claims designed by Inter-Punkt were used.
The Home Expo website was redesigned - the main aim was to make the most important information easily and quickly accessible with a broad-based poster campaign in urban centers in regions with a strong construction industry (including Lucerne, Basel, Bern and Fribourg) and targeted advertisements in regional advertisers in the Aarau region. In addition, a spring event was organized together with various partners, which was advertised via radio spots on Radio Energy in Zurich, Basel and Bern.
Responsible at Home Expo: Andreas Speer, Nadja Czapalla, Kerstin Kuhn. Responsible at Inter-Punkt: Fabian Koch (consulting, concept), Jonas Brauen (consulting, concept), Christoph Zimmermann (graphics, concept), Selim Imoberdorf (web)
