Intensive Communications: Online competition developed for Avesco
The Bern-based agency Intensive Communications created an online contest for construction equipment supplier Avesco, including accompanying marketing materials.
The idea: The smallest Caterpillar construction machine of all time, the Cat mini excavator, is a machine to fall in love with. The worker has a very special relationship with his construction machine. This relationship is to be My-cat-and-me.ch be expressed. Under the motto "Love thy neighbor", participants in the competition should pose and upload their favorite picture of themselves and their construction machine. The most original entry will be rewarded with a Cat mini excavator. Participation was possible from mid-August to the end of October. By the closing date, 251 pictures had been published.
The competition and its accompanying communication were implemented by the Bern-based agency Intensive Communications. The competition was communicated in an exciting mix of advertisements in specialist media and the daily press, and supported by e-mailings and advertising material at the POS.
Responsible at Avesco: Katharina Cihal (Marketing Services). Responsible Intensive Communications: Raffaella Iten Metzger (consulting), Evelyne Zemp (consulting), Sabine-Maria Wandeler (graphics). Responsible at Maxomedia: Andrea Gysi (consulting).
