Hit in the red
Food Service: TBWA contributed to the redesign of Café Rondell at Zurich's Bellevue.
Gastronomy Café Rondell at Zurich's Bellevue is open again. With a new name, new concept and TBWA as the house agency, Zurich's Bellevue is the new
The center of Europe? This is the impression you get when you look at the
completely renovated Traminsel with its café. The restaurant stands
of the metropolitan architecture from the thirties with its
new gastronomy concept from the Rosenberger brothers:
Caffè culture and pure Italianità in the heart of the city.
The name "Caffè & Bar Bellevue" reflects the gastronomic concept.
to the point - everything breathes the spirit of Italy. A dream task for
the agency, admits TBWA's strategic planner Cary Steinmann
understand. From the naming to the logo and packaging design
TBWA advised the client from the initial concept to the campaign.
For the logo design, the creative team took inspiration from the Italian
Tricolore, the circular contour of the building and the importance of the
Bellevue as the hub of inspiration. While TBWA in the
wittily reduced teaser campaign of the
dynamic architecture, the follow-up campaign is all about the
around the pub's carrier bag: sometimes converted into a cocktail glass, sometimes
with a leaning tower of caffè cups or open like a Venetian blind.
Over twenty other seasonal and theme-specific subjects are available in the
Pipeline.
The center of Europe? This is the impression you get when you look at the
completely renovated Traminsel with its café. The restaurant stands
of the metropolitan architecture from the thirties with its
new gastronomy concept from the Rosenberger brothers:
Caffè culture and pure Italianità in the heart of the city.
The name "Caffè & Bar Bellevue" reflects the gastronomic concept.
to the point - everything breathes the spirit of Italy. A dream task for
the agency, admits TBWA's strategic planner Cary Steinmann
understand. From the naming to the logo and packaging design
TBWA advised the client from the initial concept to the campaign.
For the logo design, the creative team took inspiration from the Italian
Tricolore, the circular contour of the building and the importance of the
Bellevue as the hub of inspiration. While TBWA in the
wittily reduced teaser campaign of the
dynamic architecture, the follow-up campaign is all about the
around the pub's carrier bag: sometimes converted into a cocktail glass, sometimes
with a leaning tower of caffè cups or open like a Venetian blind.
Over twenty other seasonal and theme-specific subjects are available in the
Pipeline.
Luca Aloisi
