Innovations
Easter is just around the corner, and with it comes advertising featuring branded bunnies. These chocolate-filled giveaways are a specialty of the Kalfany company in Herbolzheim, Germany. Other innovations of the week: a guerrilla marketing campaign for the online travel agency Ebookers.ch by Scholz & Friends Zurich, and Stafix film, a printing material that combines the lightness of paper with the advantages of a sticker.
Easter is just around the corner, and with it comes advertising featuring branded bunnies. These chocolate-filled giveaways are a specialty of the Kalfany company in Herbolzheim, Germany. However, this company also offers «sweet advertising» in the form of refreshing pastilles from Ferrero, organic fruit gummies, and various candies. Kalfany’s offerings include its own printing technology center, where innovative packaging systems can be developed. For more information, visit www.kalfany-suesse-werbung.de.
Take Off with Ebookers.ch
Balloons are always a great advertising tool. Scholz & Friends Zurich has developed a guerrilla marketing campaign for the online travel agency Ebookers.ch. In the campaign, two very realistic, life-size mannequins attempted a rather unusual flight maneuver: using several large helium balloons, they took off for their vacation in an unconventional way. «Just take off for less,» reads the slogan on the travelers’ suitcases. The guerrilla campaign was accompanied by a promotional team that handed out contest flyers to passersby. Winners stand to receive free flights—with Air France or KLM. The humorous flight attempt took place in several cities across German-speaking Switzerland and French-speaking Switzerland.
Award-winning adhesive with no side effects
With its Stafix film, the Finnish company Stafix presents a printing material that combines the lightness of paper with the advantages of a sticker—but without their limitations and drawbacks. The innovation was showcased for the first time this year at trade shows in Germany and France and was awarded an innovation prize by the Finnish graphic arts industry. Stafix is a printable, statically charged polypropylene film that adheres to any smooth, clean surface. The «sticker» requires neither adhesive nor any other fastening materials. Thanks to its ease of use, advertising messages can be applied anywhere at short notice without leaving any residue after being just as easily removed. This is very practical at the point of sale (POS) or for «printing» on promotional gifts. The product is also suitable as a «second skin» on the cover of magazines. More information is available at www.stafix.eu to find.
