Incognito to the star
Lifestyle: Recently, actors brought Jung von Matt/Limmat’s advertising campaign—featuring the tagline «SI Style, what it takes to be a star»—to life on the street for SI Style.
Lifestyle Was it a celebrity couple who were recently besieged by three paparazzi as they shopped their way through Zurich city center? According to the curious passers-by, yes - the names Brad Pitt and Angelina Jolie were clearly audible. There was also plenty of whispering and head-turning. Nevertheless, everything was completely different. The solution to the riddle was found in SI Style. It was not Hollywood celebrities, but actors who interpreted the Jung von Matt/Limmat advertising campaign with the claim "SI Style, the stuff of stars" live on the street for a promotion. The actors thus played the readers of Style in a true-to-life way.
