Content&Form: Back to the start with SportXX
The first step toward achieving your athletic goals starts with choosing the right equipment. This is what Inhalt&Form demonstrates for SportXX.
After the launch of the campaign in spring 2012, the winter theme now follows, according to a press release. The story, developed by Inhalt&Form, runs differently than usual throughout: back to the start, so to speak. The winter campaign is now running nationwide on TV, supported by print subjects and banners.
Responsible at SportXX: Felix Kubat (Head of Specialty Markets), Christoph Vogler (Head of Market Development Specialty Markets), Silvia Girtanner and Nadia Falce (Project Management Communication). Responsible for content&form: Serge Riedener (CD), Karin Estermann (AD), Fabian Zahner (Text), Simon Wick (AD Multimedia), Jan Löchler (Graphics), Cem van der Schaar (Agency Producer), Matthias Städeli and Andrea Melileo (Consulting). Film production: Rosas&Co, Gil Bauwens (director), Patrick Otten (cinematographer), Nadia Rosasco (producer); Product animation: Guave Studios; Music: Score Concept / Tim Nowack; Sound design and sound: Jingle Jungle.
