Content&Form: Swizly advertises in 90s look
Swizly is a product of the '90s—but unlike the trends of that era, Möhl's cider mix has stood the test of time, as a campaign by Inhalt&Form shows.
Swizly, the Swiss cider with a shot of elderberry juice, was launched in 1995. With justified pride, Christoph Möhl, marketing manager of the family-owned Mosterei Möhl in eastern Switzerland, says: "And we've outlived all the alcopops!" From a communication point of view, Swizly has not been very visible in recent years, but the brand awareness has always been high. The gentle redesign of the logo and the new campaign, with which Swizly has commissioned the Zurich-based BSW agency Inhalt&Form, are intended to bring Swizly back to the best of memory with a little wink. Freely according to the motto: "Trends change. Taste remains."
The campaign kicks off with two subjects in a 90s look that take us back to the time when Swizly conquered the cider market. Further measures in various channels will accompany the brand in the course of the year.
Responsible at Swizly: Christoph Möhl (Marketing Manager Möhl Cidery). Responsible for content&form: Serge Riedener (CD), Karin Estermann (Senior AD), Fabian Zahner (text), Pablo Kunz (graphics), Oliver Fäs (image editing), Claudio Zier, Melanie Scheiling (consulting), Kristian Brändle (consulting online).
