Content&Form: Get out of the house with the outdoor primer

Communicating expertise and encouraging nature lovers in a playful way. According to the agency's press release, Outdoor by SportXX has been relying on the Outdoor Guide for two years with this objective in mind. The guide comprises 96 pages with tips and tricks for an adventurous stay in the great outdoors. After the first edition was sold out, Outdoor by SportXX is back with the latest edition of the Outdoor Primer. The versatile knowledge in practical pocket format is available free of charge in all six Outdoor by SportXX branches.
Responsible at Migros: Felix Kubat (SportXX store manager), Silvia Girtanner (SportXX market development project manager). Responsible for content&form: Serge Riedener (CD), Fabian Zahner (text), Jan Löchler (graphics), Claudio Zier, Andrea Melileo (consulting).