Content&form: Campaign for Black&Blaze
Inhalt&Form has launched a campaign for Black&Blaze, aiming to show that enjoying coffee from this young Swiss coffee roaster isn't just good—it's better.
"Coffee roasted next door on the Forch" is the claim of the still young Microroastery in Ebmatingen ZH. In line with a global trend, small roasteries have also developed in this country that no longer treat coffee as a morning ritual but position it as a genuine luxury food. So it's no wonder that even filter coffee is experiencing a revival, capable of winning over even hard-core espresso drinkers. Black&Blaze's new campaign highlights the benefits that enjoyable coffee has on coffee connoisseurs, especially if they get their coffee from Black&Blaze. The campaign features five subjects in Sunday titles.
Responsible at Black&Blaze: Claude Stahel, Blackandblaze.com. Responsible for content&form: Serge Riedener (CD), Karin Estermann (AD), Fabian Zahner (text/concept), Alexandra Scherz (consulting), Oliver Nanzig (photography).
