Content&form: The strongest water in Switzerland
Inhalt&Form has created a new advertising campaign for the Eptingen mineral spring.
Eptinger is the Swiss mineral water with the most minerals. No other Swiss water contains so much calcium and magnesium at the same time. The Zurich-based LSA advertising agency Inhalt&Form has developed a new advertising campaign for Eptinger that focuses on the health benefits and regional roots of the mineral water.
The rejuvenation of the Eptinger brand and the expansion of awareness to German-speaking Switzerland are the focus of the new campaign. The content is everyday scenes from the region around the Eptinger spring in Baselland. Since their inhabitants have been drinking Eptinger since birth, they are so strong that they can perform heavy work with their little finger, so to speak. The bone- and muscle-strengthening properties of the mineral water are underlined with a wink and the brand is charged with an emotional tension.
The film and photo production of the campaign was realized with amateur actors from Baselland in the region around Eptingen. Around 1,000 billboard sites in German-speaking Switzerland were used and spots were broadcast, which were supplemented with social media measures.
Responsible at Mineralquelle Eptingen: Damaris Buchenhorner (Head of Marketing). Responsible at Inhalt&Form, Zurich: Serge Riedener (CD), Marcus Josty (AD), Fabian Zahner, Judith Maurer (Text) Jan Löchler (Graphics), Dominik Stibal, Stefanie Rübenacker (Consulting), Kristian Brändle, Kathi Knoerle, Alessandra Heimann (Digital Content Strategy); Zweihund (Film Production), Jonas Meier (Director), Nils Vije (Producer); Mike Raths (Focus Puller/DIT); Tobi Dengler (DoP); Croci & du Fresne (Photography).
