Content&form: Pit stop for Santa Claus
In the new Melectronics commercial by Inhalt&Form, Santa Claus makes a pit stop to get his sleigh ready for the upcoming holiday.
This story was staged by the agency Inhalt&Form together with director Cello Schnyder, as detailed in a press release. The result is a 25-second TV commercial with plenty of pace and lots of little hidden gimmicks.
Responsible at Velectronics: Patrick Marti (Head of Specialty Store), Janine Rigg-Widemann (Head of Store Operations/POP). Responsible for content&form: Serge Riedener (CD), Karin Estermann (AD), Fabian Zahner (text/concept), Dominik Stibal (consulting). Responsible at Wirz Fraevel Paal: Cello Schnyder (director), Stefan Fraevel, Gabi Benz (production); Jingle-Jungle (sound); Ultra Images (product animation).
