Content & Form wants to unmask deceptive packaging for Migros
M-Budget Mobile is responding to its competitors' ads with two of its own, aiming to make it clear that it—not its competitors—offers the most affordable mobile plans.
In two advertisements, M-Budget Mobile responds to its competitors' advertising and wants to make it clear that the Migros company has the cheapest mobile tariffs, not them. The advertisements, created by the Zurich agency Inhalt & Form, dramatize this message with headlines such as "Dear competitors, let's be honest, they sell their cheapest tariff to customers as a standard tariff, but in reality with many ifs and buts". The subjects show faces that are somewhere between "appearance and reality": bearded gentlemen with beautiful, feminine manes of hair.
Responsible at M-Budget Mobile:
Stephan Mignon, Marc Stutz (Project Manager Market Development M-Electronics). Responsible for content & form: Serge Riedener (creative direction, text), Daniel Käser (art direction), Heinz Bugmann (graphics), Jürg Meyer, Claudio Zier (consulting), Andreas Kindler (photography), Rico Rosenberger (image processing).
Responsible at M-Budget Mobile:
Stephan Mignon, Marc Stutz (Project Manager Market Development M-Electronics). Responsible for content & form: Serge Riedener (creative direction, text), Daniel Käser (art direction), Heinz Bugmann (graphics), Jürg Meyer, Claudio Zier (consulting), Andreas Kindler (photography), Rico Rosenberger (image processing).
