Inform launches Helsana's customer magazine as an e-paper

Inform has redesigned the customer magazine Senso and the newly conceived employee magazine Info to accompany Helsana's new brand identity. An e-paper version of the customer magazine Senso with additional functions and features is new.
Among other things, customers can click directly on web links on the e-paper, forward or print out individual pages and search for specific content using keywords. Other options include the integration of videos, online surveys and competitions or reading articles aloud.
The cross-media agency Inform is responsible for the redesign and implementation of both corporate publishing projects.