Individualized subscriptions
Reader Recruitment A two-page WOZ ad featuring sixteen different coupons for just as many subscription options recently caught our attention. It was created by WOZ and its agency, Spillmann Felser Leo Burnett.
Reader advertising A double-sided WOZ advertisement with sixteen different coupons for just as many types of subscription recently caught the eye. It was created by the WOZ and its agency Spillmann Felser Leo Burnett and offers something for every taste: such as the "As long as Blocher is Federal Councillor" subscription for 2350 francs, the Gut-Mensch annual subscription for 350 instead of 235 francs or the "I don't read your shit, but I think it's good that you exist" subscription for 200 francs, with which you don't receive a WOZ. For the more financially strong, there is a "life subscription": for the price of 50,000 francs, you receive the WOZ for the rest of your life - including a nice obituary.
