Inapa collections are expanded
Paper III>/B> Inapa is updating its thematic volumes.
Paper III Inapa refreshes themed volumes. As autonomous sales organizations within Inapa Schweiz AG, Baumgartner Papier and Biber Papier have their own product ranges - and therefore their own paper collections. Each individual product is available in the form of a paper sample, which gives a good impression of the corresponding substrate. The collection will be expanded on March 27 and will now comprise 20 volumes. The additional themed volume "Coated" contains coated papers in all standard qualities. An additional module for mailings, brochures and documentation completes the collection. Furthermore, additions have been made to the "Offset" themed volume; at the same time, some adjustments have been made to the range. The collection will therefore be up to date again at the end of March.
Inapa attaches particular importance to on-site paper consulting by its own advertising specialists. Werbewoche spoke to consultant Albert Oehler and Inapa marketing manager Marco Bieri about this (see interview below).
"We rely on advertising consulting" WW: What role does a paper collection play in paper consulting? Albert Oehler: If a theme is to be ideally implemented in terms of image, text and feel and needs to fit together, then collections play an important role. For large objects, I sometimes recommend having a 1:1 sample produced using the digital printing process. By printing on different papers, it is relatively easy to make very meaningful comparisons directly. WW: Are paper collections still relevant in the digital age? Marco Bieri: Definitely yes. For many customers, the collection is the first tool they use when deciding on paper. Collections are also an important tool for us internally. Because even if you've been in the industry for a long time, it's no easy task to decide on a paper based on an often small sample. WW: How do you approach sales and discussions with agencies? Albert Oehler: I try to limit myself and not show too many products. I only present products that are suitable for the project - and preferably only a maximum of three papers per project. This requires a lot of experience and knowledge of your own products. WW: What characterizes the extensive Biber/Baumgartner collections, which will be expanded at the end of March? Albert Oehler: Our collections, which are designed as working tools, are grouped thematically, and parts of them can be removed at the same time. This makes it easy to compare whether different papers match each other.
Jürgen Franck
Inapa attaches particular importance to on-site paper consulting by its own advertising specialists. Werbewoche spoke to consultant Albert Oehler and Inapa marketing manager Marco Bieri about this (see interview below).
"We rely on advertising consulting" WW: What role does a paper collection play in paper consulting? Albert Oehler: If a theme is to be ideally implemented in terms of image, text and feel and needs to fit together, then collections play an important role. For large objects, I sometimes recommend having a 1:1 sample produced using the digital printing process. By printing on different papers, it is relatively easy to make very meaningful comparisons directly. WW: Are paper collections still relevant in the digital age? Marco Bieri: Definitely yes. For many customers, the collection is the first tool they use when deciding on paper. Collections are also an important tool for us internally. Because even if you've been in the industry for a long time, it's no easy task to decide on a paper based on an often small sample. WW: How do you approach sales and discussions with agencies? Albert Oehler: I try to limit myself and not show too many products. I only present products that are suitable for the project - and preferably only a maximum of three papers per project. This requires a lot of experience and knowledge of your own products. WW: What characterizes the extensive Biber/Baumgartner collections, which will be expanded at the end of March? Albert Oehler: Our collections, which are designed as working tools, are grouped thematically, and parts of them can be removed at the same time. This makes it easy to compare whether different papers match each other.
Jürgen Franck
