In-game advertising increases brand awareness
According to a study by Nielsen Bases and Nielsen Games, most users find a video game with ads just as entertaining as one without.
On behalf of IGA Worldwide, Nielsen Bases and Nielsen Games surveyed 1,300 PC game users for the study "Consumers' Experience with In-Game Content & Brand Impact of In-Game Advertising". The most important results include the positive reaction of players to advertising in video games: 82 percent find a game with advertising just as entertaining as one without. In addition, the positive perception of all products advertised in the game increased by an average of 61 percent.
