In Flagranti: "You're bound to advertise better" with direct marketing
In a competitive presentation, In Flagranti won a sales and image-promoting campaign for Swiss Post's direct marketing products.
The campaign by the advertising agency in Lys ties in with Post Mail's umbrella campaign "Right versus Wrong" and shows strange advertising situations with sandwich men advertising in the wrong place. The denouement comes with the statement "You certainly advertise better with direct marketing". The main target group, SMEs, is addressed with a teaser and a main mailing. Accompanying media are banners and advertisements.
Responsible at Swiss Post, Post Mail: Max Leuenberger, Marketing Communications. Responsible at In Flagranti Werbeagentur BSW: Team in flagrante delicto. Photography: Scheffold.Vizner Photographers.
Responsible at Swiss Post, Post Mail: Max Leuenberger, Marketing Communications. Responsible at In Flagranti Werbeagentur BSW: Team in flagrante delicto. Photography: Scheffold.Vizner Photographers.
