In flagrante delicto: Pong played with electricity from 1to1 Energy

The agency In Flagranti created a promotional video for 1to1 Energy. The short history of electricity is intended to evoke childhood memories through the video game Pong.

To increase awareness of 1to1 Energy, the agency In flagranti created an image spot together with Shining Pictures. Luki Frieden was recruited as director. The short electricity story is intended to evoke childhood memories with the video game Pong.
To the spot
The commercial premiered on July 6 at the 1to1 Energy Beach Volley Grand Slam in Gstaad. It will also be shown at open-air cinemas, at the Festival du Film Français in Biel, at the Solothurn Film Festival and occasionally on local television in the distribution regions.
1to1 Energy is the electricity provider for over 140 local energy suppliers in twelve cantons in Switzerland and the Principality of Liechtenstein.
Responsible at 1to1 energy, Bern: (brand communication BKW), Responsible at in flagranti werbeagentur bsw, Lyss: Shining Pictures, Zurich (production), Luki Frieden (director).

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