In Flagranti makes Switzerland mix to Sumol
The Lys-based agency In Flagranti has created a cross-media campaign for the fruity drink Sumol from Portugal.
A radio spot is intended to draw attention to the national dj competition and a DJ night in collaboration with Radio 105. The drink will be distributed in Coop megastores, on the six-packs, on posters and on the 105 page fans are taken to Sumol's profile. There, DJs can upload their best music mix and compete for professional equipment or a live performance. Non-DJs and friends can vote for their favorite mix and win tickets to the 105 DJ Night.
In an international pitch, In Flagranti won the budget to launch Sumol in Switzerland in 2011.
