In Flagranti develops new electricity stories for 1to1 Energy

In Flagranti has continued the communication campaign launched in fall 2008 for 1to1 Energy, the association of over 130 regional energy supply companies. The subjects tell electricity stories from the perspective of people, animals or objects.

In Flagranti has continued the communication campaign launched in fall 2008 for 1to1 Energy, the association of over 130 regional energy supply companies. According to the agency, the subjects tell electricity stories from the perspective of people, animals or objects. In this way, the thought process of a bicycle or a snail that relies on Minergie is given a legible voice.
New subjects, some with a strong local connection, continue the stories in all umbrella and product communication measures through to the promotion of the products. A key feature of the implementation is the use of twilight photography, according to the press release. The campaign was launched on May 11, 2009 and will run until June 12, 2009.
A competition will also be launched in June 2009. An advertising campaign in national newspapers and regional advertisers will use images of towns to show who is and who is not part of 1to1 Energy's coverage area. Anyone who recognizes which towns are definitely not part of the supply area has a good chance of winning a prize. You can win an electric bike, Stromer model and 100 energy-saving light bulbs.
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