In Eastern Switzerland there is not only must
Bier Unikat launches a new image campaign for Haldengut beer and focuses on local personalities.
Bier Unikat launches a new image campaign for Haldengut beer and focuses on local personalities. After five years of abstinence from advertising, the traditional Winterthur brand Haldengut is returning to the public eye. The company has over 160 years of brewing history, and the Haldengut brand is still popular in the core region of Eastern Switzerland despite fierce beer competition. This good reputation is now to be toasted once again with a standardized communication platform.
The communications agency Unikat in Küsnacht was commissioned to develop a new image campaign at the end of 2003, which was launched in mid-April with the new slogan "Simply Haldengut". This will be portrayed in various posters, publicity reports, a peel-off promotion and numerous below-the-line activities. The aim of the campaign is to revitalize the Haldengut brand and further anchor it in the core region.
The Haldengut connoisseurs are aimed at the increasingly rural target group of Eastern Swiss, for whom values such as tradition, enjoyment, quality and roots are very important. The subjects show: People treat themselves to a cool, good beer on a trip to the Thur, while reading comfortably on the sofa, playing cards in the local pub or in a snowy mountain hut in the evening. "You feel good wherever you are, or in other words: simply Haldengut," says CD Daniel Meier, summarizing the basic idea behind the new campaign.
Around 1500 F-200 and F-12 posters in the core region from Winterthur via Lake Constance to St. Gallen and Toggenburg as well as gigasites in Winterthur, Wil and St. Gallen ensure a comprehensive media presence throughout the 2004 beer season.
Personalities in the pub The classic campaign is supported by attractive promotions in retail outlets and restaurants. In addition, monthly publicity reports are used in which local personalities are interviewed and photographed in their favorite pubs. These PR activities are developed and implemented by cR Kommunikation, Unikat's partner agency, and optimally round off Haldengut's integrated new communication presence.
As a connoisseur, you treat yourself to a beer on a trip to the Thur.
Andreas Panzeri
The communications agency Unikat in Küsnacht was commissioned to develop a new image campaign at the end of 2003, which was launched in mid-April with the new slogan "Simply Haldengut". This will be portrayed in various posters, publicity reports, a peel-off promotion and numerous below-the-line activities. The aim of the campaign is to revitalize the Haldengut brand and further anchor it in the core region.
The Haldengut connoisseurs are aimed at the increasingly rural target group of Eastern Swiss, for whom values such as tradition, enjoyment, quality and roots are very important. The subjects show: People treat themselves to a cool, good beer on a trip to the Thur, while reading comfortably on the sofa, playing cards in the local pub or in a snowy mountain hut in the evening. "You feel good wherever you are, or in other words: simply Haldengut," says CD Daniel Meier, summarizing the basic idea behind the new campaign.
Around 1500 F-200 and F-12 posters in the core region from Winterthur via Lake Constance to St. Gallen and Toggenburg as well as gigasites in Winterthur, Wil and St. Gallen ensure a comprehensive media presence throughout the 2004 beer season.
Personalities in the pub The classic campaign is supported by attractive promotions in retail outlets and restaurants. In addition, monthly publicity reports are used in which local personalities are interviewed and photographed in their favorite pubs. These PR activities are developed and implemented by cR Kommunikation, Unikat's partner agency, and optimally round off Haldengut's integrated new communication presence.
As a connoisseur, you treat yourself to a beer on a trip to the Thur.
Andreas Panzeri
