In Bern, city marketing goes through the ear
Bern Tourism is modernizing its city tour: from now on, an iPod will guide visitors through the medieval streets of Bern. The digital city guide speaks five languages.
Bern Tourism is modernizing its city tour: from now on, an iPod will guide visitors through the medieval streets of Bern. The digital city guide speaks five languages.
Equipped with text, images and sound, city walkers are guided along two different routes to the sights of the city. Interesting and amusing facts are conveyed which, according to Bern Tourism, are also of interest to locals. The Bernese company Texetera, which developed the city walk on behalf of Bern Tourism, promises that it is almost impossible to get lost on the "globally unique" multimedia tour. The iPods can be rented at the Tourist Centers in Bern's train station and at the Bärengraben, as reported by SDA. Anyone who wants to see for themselves can test an iPod city guide free of charge throughout the month of May.
Equipped with text, images and sound, city walkers are guided along two different routes to the sights of the city. Interesting and amusing facts are conveyed which, according to Bern Tourism, are also of interest to locals. The Bernese company Texetera, which developed the city walk on behalf of Bern Tourism, promises that it is almost impossible to get lost on the "globally unique" multimedia tour. The iPods can be rented at the Tourist Centers in Bern's train station and at the Bärengraben, as reported by SDA. Anyone who wants to see for themselves can test an iPod city guide free of charge throughout the month of May.
