In a Nudgeshell: New podcast episode on the topic of loss aversion
People prefer safety and avoid risk. The latest podcast episode "In a Nudgeshell" by Bühler&Bühler shows why this is the case and how it can be used to communicate.
Why would you rather have a bird in the hand than a pigeon on the roof? There are such comparisons between safety and risk in many languages around the world - and safety always wins. In the latest podcast episode, Hannes Hug, Becca Knobel and Clemens Fachinger from Bühler&Bühler discuss why people are risk-averse and how this can be used in communication.
Bühler & Bühler launched the ten-part podcast at the end of August. Here it goes to the Interview with Werbewoche.ch.
