Impactmedias: new Publicitas brand for the newspapers of the ESH Médias group
The publishers of the daily newspapers Le Nouvelliste, L’Express, and L’Impartial, along with Publicitas, plan to expand their collaboration later this year. To this end, Publicitas is launching a new marketing organization called Impactmedias.
From 1 July 2017, the advertising marketing for all print and digital media of Editions Le Nouvelliste and Société Neuchâteloise de Presse will be combined in the form of a marketing organization created specifically for the media of these publishers. Publicitas will be responsible for marketing in close cooperation with the newspaper representatives and will use the Impactmedias brand, which has been registered specifically for this purpose.
The aim of the increased cooperation is to improve coordination between advertising marketers and publishers in order to optimally develop the advertising market and to develop and offer new products and sales offers. Two special advertising sales offices are to be set up in Neuchâtel and Sion.
Publicitas will continue to handle general marketing and placement for other publishing clients, albeit as part of a separate organization.
