Impact Check: Best of 2015
Every month, *Werbewoche*, in collaboration with Marketagent.com Switzerland, reports on how current ads are performing with consumers. The «Best of 2015» reveals which campaigns achieved the highest scores in each category in 2015.
TV commercials:
Top Ten: Awareness
Top Ten: Uniqueness
Top Ten: Brand Fit
Top Ten: Likeability
Top Ten: Uniqueness
Top Ten: Brand Fit
Top Ten: Likeability
You can view the Top Ten from the 2015 Impact Check in PDF format under this link Download. Readers of *Werbewoche* will also find the Impact Check in the print edition every month in 2014.
About the Impact Check:
Method: Computer Assisted Web Interviews (CAWI).
Instrument: Online interviews via the Marketagent.com research platform.
Target group: Web-active people from German-speaking Switzerland between the ages of 14 and 65.
The author of the representative study «Switzerland’s Favorite Advertisements» is a company specializing in online market research Marketagent.com Switzerland, which has a registered panel of 44,000 people willing to participate in surveys in German-speaking and French-speaking Switzerland.
