More and more surreptitious advertising in music videos
Slumps in sales on the physical market, internet piracy, the Chinese black market: record publishers are increasingly being forced to tighten their belts and save on promotion costs for their bands.
Slumping sales on the physical market, internet piracy, the Chinese black market: record publishers are increasingly being forced to tighten their belts and save on promotion costs for their bands. The result: more and more music bands are financing their music videos with product placement.
According to a report on Pressetext.ch, record publishers are pragmatic about the increase in surreptitious advertising in music videos. The German Rock and Pop Musicians' Association (DRMV) also supports product placement. In addition, the legal path for surreptitious advertising will soon be paved in Europe when the EU lays down advertising rules as part of the EU Television Directive.
However, this does not mean that bands will be able to finance their video clips via surreptitious advertising in the future. Collaborations between musicians and brand companies are only likely to work to a limited extent in the future without the involvement of major music channels such as MTV or VIVA in sponsorship deals.
According to a report on Pressetext.ch, record publishers are pragmatic about the increase in surreptitious advertising in music videos. The German Rock and Pop Musicians' Association (DRMV) also supports product placement. In addition, the legal path for surreptitious advertising will soon be paved in Europe when the EU lays down advertising rules as part of the EU Television Directive.
However, this does not mean that bands will be able to finance their video clips via surreptitious advertising in the future. Collaborations between musicians and brand companies are only likely to work to a limited extent in the future without the involvement of major music channels such as MTV or VIVA in sponsorship deals.
