Image study: Swiss television is the "channel of choice"
For television viewers, Swiss television is the "channel of choice" in all categories. This is shown by the results of an image study conducted for the broadcaster by Demoscope. In August and September of this year, the market research institute surveyed around 1003 people on the importance of the channel and program quality.
For television viewers, Swiss television is the "channel of choice" in all categories. This is shown by the results of an image study conducted for the broadcaster by Demoscope. In August and September of this year, the market research institute surveyed around 1003 people on the importance of the channel and program quality. SF is now using the study as an instrument for reviewing the quality of its offering.
The survey assessed the categories of information, entertainment, sport, culture, feature films and series. For each of these categories, respondents were asked for their "first choice channel", as SF announced on Monday. The data from the 2007, 2006 and 2005 image study served as a comparison. Last year, Swiss television was still in second place in the "feature films" category in the survey. The survey only records the individual assessment of channel importance. The results are therefore not comparable with the market shares recorded by viewer research using Telecontrol.
The second aspect of the image study was dedicated to the quality of the programs. The respondents rated the programs on the basis of various quality features. For example, respondents had to rate how professional, innovative, distinctive or up-to-date they found the station's offering. Here too, according to the SDA press release, the ratings were higher in all categories than in the comparative year 2007.
The survey assessed the categories of information, entertainment, sport, culture, feature films and series. For each of these categories, respondents were asked for their "first choice channel", as SF announced on Monday. The data from the 2007, 2006 and 2005 image study served as a comparison. Last year, Swiss television was still in second place in the "feature films" category in the survey. The survey only records the individual assessment of channel importance. The results are therefore not comparable with the market shares recorded by viewer research using Telecontrol.
The second aspect of the image study was dedicated to the quality of the programs. The respondents rated the programs on the basis of various quality features. For example, respondents had to rate how professional, innovative, distinctive or up-to-date they found the station's offering. Here too, according to the SDA press release, the ratings were higher in all categories than in the comparative year 2007.
