Image campaign for the Charles Vögele Group's 55th anniversary
55 years of Charles Vögele - a comprehensive image campaign is being launched just in time for the start of the spring/summer season. The advertising agency Publicis has won the Europe-wide budget for the umbrella brand campaign in a pitch.
Four 20-second TV commercials by Danish star director Jonas Arnby are being shown in Switzerland and Austria. The commercials show people who feel so comfortable in their own skin that they allow themselves to be carried away into spontaneous catwalks. On one occasion it is an attractive man in his forties who performs a little tap dance while crossing the street café, on another occasion three young women surprise viewers with a show act on the baggage conveyor belt at an airport, an office worker amazes his colleagues with a spectacular voguing-style performance and a girl expresses her self-confidence by dancing on a public bus. From the beginning of next week, all four TV commercials, including a bonus film, will be available on the Charles Vögele Group website. The song "I love your style" was composed especially for the new Charles Vögele commercials by Malcolm Pardon and Fredric Rinman, or Deadmono. The music of the two Swedes has already won awards at many international festivals, including the Swedish Grammy Awards.
Fashion and celebrity photographer Esther Haase was recruited for the print campaign, who conjures up a carefree, spontaneous and cosmopolitan mood in unconventional snapshots. The hand raised in the Victory sign by the multicultural models, sometimes demonstratively, sometimes casually, but always very confidently, serves to make the fashion brand instantly recognizable.
The umbrella brand campaign will be carried out cross-media in Switzerland, Germany, Austria, the Netherlands, Belgium, Slovenia and Poland. This will be accompanied by the launch of five exclusive eaux de cologne with seductive fragrances from April. Pubclicis has also developed and implemented a completely new corporate website for Charles Vögele.
Responsible at Charles Vögele: André Maeder (CEO), Daniel Bärlocher (Vice President Group Communications), Patrizia Vetter (Creative Director), Elisabeth Hassa (Group Communications). Responsible at Publicis: Bruno Biondi, Sabrina Elsaesser (consulting), Vivi Chiosi, Nina Hofstetter, Swen Morath, Devika Hasler (art), Jan Krohn , Felix Freese, Claude Catsky (text), Derya Derdiyok (TV production), Sacha Moser (creative director). Image editing: Fabio Clerici, Jonas Hartmann. Responsible at Publicis Modem: Melanie Gut, Mohamed Klotz, Marcel Vogt, Mirjam Vonarburg, Pascal Urscheler. Responsible at Solid & Hallerfilm: Rudi Haller (producer), Jonas Arnby (director), Philippe Kress (cinematographer), Jacob Schulsinger (editor).
Fashion and celebrity photographer Esther Haase was recruited for the print campaign, who conjures up a carefree, spontaneous and cosmopolitan mood in unconventional snapshots. The hand raised in the Victory sign by the multicultural models, sometimes demonstratively, sometimes casually, but always very confidently, serves to make the fashion brand instantly recognizable.
The umbrella brand campaign will be carried out cross-media in Switzerland, Germany, Austria, the Netherlands, Belgium, Slovenia and Poland. This will be accompanied by the launch of five exclusive eaux de cologne with seductive fragrances from April. Pubclicis has also developed and implemented a completely new corporate website for Charles Vögele.
Responsible at Charles Vögele: André Maeder (CEO), Daniel Bärlocher (Vice President Group Communications), Patrizia Vetter (Creative Director), Elisabeth Hassa (Group Communications). Responsible at Publicis: Bruno Biondi, Sabrina Elsaesser (consulting), Vivi Chiosi, Nina Hofstetter, Swen Morath, Devika Hasler (art), Jan Krohn , Felix Freese, Claude Catsky (text), Derya Derdiyok (TV production), Sacha Moser (creative director). Image editing: Fabio Clerici, Jonas Hartmann. Responsible at Publicis Modem: Melanie Gut, Mohamed Klotz, Marcel Vogt, Mirjam Vonarburg, Pascal Urscheler. Responsible at Solid & Hallerfilm: Rudi Haller (producer), Jonas Arnby (director), Philippe Kress (cinematographer), Jacob Schulsinger (editor).
