Won in a sprint
Retail As the daily press has already reported, Migros and Coop are entering the mobile phone market through their discount lines, M-Budget and Prix Garantie, respectively.
Retail As the daily press has already reported, Migros and Coop are entering the mobile telephony market with their low-cost lines M-Budget and Prix Garantie respectively. It's not just the offers that are similar, but also the campaigns. For example, the Migros agency Euro RSCG Zurich was also able to clearly beat Lowe to the punch.
