Getting lost in your own store

Sport Sportplausch Wider in Wallisellen has expanded. Wider's in-house agency Publicis launched a search campaign to mark the opening of the new "megastore". The new store is so big that owner Peter Wider got lost in it. Anyone who found him on the opening weekend from March 23 to 25 could win a superbike if they were lucky. The campaign was communicated with wildlife posters in the style of "Büsi vermisst": An amateur föteli by Peter Wider and above it the helpless title: "Lost." In a radio spot, an official-sounding spokesperson from the Wallisellen municipal police also read out an "official" message: "Missing since last Monday ...