Illustrious testimonials

Swisscom is once again pushing communication for the mobile Internet this year. Jung von Matt/Limmat has developed a campaign for this purpose. ¬This is primarily aimed at consumers who still find the mobile Internet too complicated. Yet the mobile Internet is particularly easy to use via apps. This is why the apps are the focus of the communication alongside the practical end devices. CD Alexander Jaggy's team used historical personalities as testimonials, whose pioneering work would be child's play today with the help of the mobile Internet. The apps and their functions are presented to the reader from the point of view of the personalities and their ease of use is explained. Mahatma Gandhi, Christopher Columbus, Wolfgang Ama¬deus Mozart and Giacomo Casanova, among others, explain the mobile Internet. The motifs have been on air throughout Switzerland as advertisements, posters, at the POS and as Internet banners since the end of May. Pan