Ikea catalog in poster format
Möbel Unikat launches the strongest news campaign for Ikea in the furniture store's 30-year history in Switzerland.
Möbel Unikat launches the strongest news campaign for Ikea in the furniture store's 30-year history in Switzerland.
Ikea loves it with the big trowel. The campaign for new decorative fabrics has already generated a lot of discussion in the advertising world. The fabric campaign was realized this spring by the agency Vizner Borel, which has been working for Ikea for two years. Now Ikea is launching "the strongest news campaign in Ikea's 30-year history in Switzerland" with one of its other partners, as the commissioned advertisers from Unikat proudly announce. The agency headed by CD Daniel Meier is now in its fourth year of working for Ikea, and its current campaign has been presenting the latest products from the "most popular furniture store" in Switzerland for 14 days starting August 6. Unikat has designed 26 different poster motifs for the campaign. "This is probably the first time the poster medium has been used in this form," says Daniel Meier. With its strikingly large number of images, the campaign almost looks like a hanging catalog, as all of the subjects, from the props to the background fabric, have been realized exclusively with Ikea products. However, there are many more in the catalog, namely a total of over 1000 new products. The designs can also be seen on megaposters at hot spots in Zurich, Bern, Lucerne, Lausanne and Geneva. There are also e-boards in train stations and posters in all post offices in Switzerland. These will indicate where the new catalog is available. Ikea is attracting additional attention with an interactive banner on its own website.
New products, new catalogIn addition to the classic measures, the multi-layered campaign is complemented by numerous attractive events. Ikea presents its new products to the public shortly before the new annual catalog is published. This is the Swedish furniture manufacturer's most widely used means of communication. Several thousand F12, F200 and GF posters are now intended to make the latest products from this catalog appealing to the public. It goes without saying that the new products are also presented in the furniture stores on huge façade posters and parking lot posters.
In the main train stations of Zurich, Lucerne and Lausanne, sofas from Ikea invite you to linger in a cozy lounge atmosphere. In Zurich alone, over 50 sofas with side tables and lamps were placed for this purpose. Over 200 square meters of parquet had to be laid for this purpose. Huge backlit cubes with motifs from the new fabric collection identify the event from afar. Special 24-page flyers were also distributed. They contain new products and advance information on the publication of the annual catalog.
Andreas Panzeri
Ikea loves it with the big trowel. The campaign for new decorative fabrics has already generated a lot of discussion in the advertising world. The fabric campaign was realized this spring by the agency Vizner Borel, which has been working for Ikea for two years. Now Ikea is launching "the strongest news campaign in Ikea's 30-year history in Switzerland" with one of its other partners, as the commissioned advertisers from Unikat proudly announce. The agency headed by CD Daniel Meier is now in its fourth year of working for Ikea, and its current campaign has been presenting the latest products from the "most popular furniture store" in Switzerland for 14 days starting August 6. Unikat has designed 26 different poster motifs for the campaign. "This is probably the first time the poster medium has been used in this form," says Daniel Meier. With its strikingly large number of images, the campaign almost looks like a hanging catalog, as all of the subjects, from the props to the background fabric, have been realized exclusively with Ikea products. However, there are many more in the catalog, namely a total of over 1000 new products. The designs can also be seen on megaposters at hot spots in Zurich, Bern, Lucerne, Lausanne and Geneva. There are also e-boards in train stations and posters in all post offices in Switzerland. These will indicate where the new catalog is available. Ikea is attracting additional attention with an interactive banner on its own website.
New products, new catalogIn addition to the classic measures, the multi-layered campaign is complemented by numerous attractive events. Ikea presents its new products to the public shortly before the new annual catalog is published. This is the Swedish furniture manufacturer's most widely used means of communication. Several thousand F12, F200 and GF posters are now intended to make the latest products from this catalog appealing to the public. It goes without saying that the new products are also presented in the furniture stores on huge façade posters and parking lot posters.
In the main train stations of Zurich, Lucerne and Lausanne, sofas from Ikea invite you to linger in a cozy lounge atmosphere. In Zurich alone, over 50 sofas with side tables and lamps were placed for this purpose. Over 200 square meters of parquet had to be laid for this purpose. Huge backlit cubes with motifs from the new fabric collection identify the event from afar. Special 24-page flyers were also distributed. They contain new products and advance information on the publication of the annual catalog.
Andreas Panzeri
