Ikea chooses Carat
Carat prevailed in a multi-stage pitch against three other well-known agencies and will manage IKEA Switzerland’s media account starting in January 2017.
The budget includes planning for all media types as well as content solutions. Simon Wirth, Country Marketing Manger (CMO) of Ikea Switzerland: "Carat convinced us in the pitch with an innovative approach that fits well with the Ikea brand and culture. We are very much looking forward to a close and collaborative partnership starting in 2017."
"Ikea as a pioneer in your business field is a great asset for Carat. The leading furniture store in Switzerland relies on a modern, digitally focused communication strategy and, as a customer, is a perfect fit for Carat's data-driven approach to planning. We are very much looking forward to implementing this approach for Ikea in the future," Jonas Eliassen, Managing Director Carat Switzerland, comments on the account win.
Thomas Spiegel, CEO Dentsu Aegis Network Switzerland, adds: "With Ikea, we are gaining a customer that has changed an industry so sustainably like hardly any other company. At the same time, Ikea has managed to stand for constant innovation and closeness to the consumer for decades. With the positive decision to work with Carat, we see this as an obligation for us to bring this innovation to the media sector as well."
