IPI publishes online guide for creative professionals

The Swiss Federal Institute of Intellectual Property (IPI) has developed online guidelines for innovative and creative people. The guidelines are intended to support inventive people in implementing and protecting their ideas. The guidelines provide information on the role that patents, trademarks, designs and copyright play in the market launch of a product. It provides concise answers to questions that may concern creative people and freelancers: How can you protect a name or logo? Should you patent your idea? How can you enforce your rights against the competition? The information provides an overview of the necessary steps for the realization of an idea. However, as the IPI itself freely admits, it is no substitute for the advice of a specialist, as the guide cannot fully reflect the complexity of intellectual property law.