Identica with a new identity for Clariden Leu
Effective January 2007, the private banks of the CS Group will be merged into Clariden Leu. The Erlenbach-based CI agency Identica took on the branding challenge.
As of January 2007, the private banks of the CS Group will be merged to form Clariden Leu. The Erlenbach-based CI agency Identica took on the branding challenge. The task was to find a balance between two existing brands with equally strong profiles. The names of the two largest private banks in the CS Group "Clariden Leu" form the name of the new bank.
The new brand combines tradition and design, the agency announced on Wednesday. The new logo has been supplemented with an unmistakable corporate design for a powerful appearance. The appearance will have to prove how well the new lion roars in various media in January.
The new brand combines tradition and design, the agency announced on Wednesday. The new logo has been supplemented with an unmistakable corporate design for a powerful appearance. The appearance will have to prove how well the new lion roars in various media in January.
