Ideart Design & Advertising Agency Lucerne wins EWL pitch
Ideart won the EWL pitch with a campaign featuring the question «Are you feeling your way in the dark?» and the answer «With energy consulting from EWL, you’ll see the way forward!».
The central message of the campaign is to draw attention to the fact that the energy advisors of EWL - ewl energie wasser luzern - help to reduce energy consumption. The aim is to bring energy advice and the efficient use of energy closer to customers. With the opening of the energy advice center at Mühlenplatz, communication is to be intensified - with wit and charm.
Over the next two weeks, Lucerne residents will not only see the motif in the daily press and on posters, but will also see it winking at them from the cinema screen in animated form. The solar lamps, which will be distributed as a further measure at the official opening of the Energy Advice Center, will also bring light into the darkness.
Responsible at EWL: Iris Isenschmid (Head of Communications), Cécile Berlinger (Planning and Concept). Responsible at Ideart Lucerne: Ludek Martschini (idea & creation), Peter Martschini (production & organization), Martin Bucher (text).
Over the next two weeks, Lucerne residents will not only see the motif in the daily press and on posters, but will also see it winking at them from the cinema screen in animated form. The solar lamps, which will be distributed as a further measure at the official opening of the Energy Advice Center, will also bring light into the darkness.
Responsible at EWL: Iris Isenschmid (Head of Communications), Cécile Berlinger (Planning and Concept). Responsible at Ideart Lucerne: Ludek Martschini (idea & creation), Peter Martschini (production & organization), Martin Bucher (text).
