Me mini - you banana

Automobile Jung von Matt/Limmat has realized two incredible films for Mini about handy cars with fresh and fruity ideas: A young couple wants to buy a car,
but can't decide. Should we take the yellow Mini
or another one? "If you shake a banana out of your sleeve
then we'll buy the Mini in yellow," says the woman.
Your guy accepts the seemingly impossible bet. He shakes, squirms
and contorts himself, while a green cucumber, red tomato and plenty of
other colorful vegetables tumble out of his clothes. Finally
he also pulls a yellow banana out of his sleeve. The decision is
fallen. Similarly absurd was the second bet on a Mini S - S for
Superman. "If a Superman comes flying now - then we'll buy the
S", says the woman. And indeed, two men in the
Superman outfit from the sky.

Mini brand cars are small, iconic and creatively styled. Because
advertising cannot reach its audience with conventional solutions.
the two CD's Michael Rottmann and Alexander
Jaggy at Jung von Matt/Limmat.

Absurd selection criteria
The client, Garage Titan AG in Zurich, is the largest
Mini-Center in Switzerland offers most models. It's clear that
is sometimes spoiled for choice, the Jung von Matt/Limmat agency wants to
but also the advantage that customers can communicate without a long waiting period.
can take their dream mini with them.

In two films, this agony of choice is presented in an almost unbelievable way.
dramatized. The couple in front of the Mini Center must inevitably fall into a
argumentation if one of the partners wants to prevent the other from
of his choice. A situation that makes one partner
to impose impossible conditions for a model choice of the other.
to the audience. To the amazement of the audience, this condition is then - completely
Mini - fulfilled. The film was directed by Tobias Nölle. He created the absurd spots
realized with the production company Rosas'N'Co Films.   

Andreas Panzeri