"I'm young and I need the money"
Jung von Matt has launched a new campaign for M-Budget.
M-Budget helps young people with little money. If they agree to advertise for M-Budget, they can win a skiing weekend with VIP package in Laax and as the main prize even 10'000.- Swiss francs in cash. It's very easy to take part: You have to personally put up an M-Budget product poster in a spectacular and unusual way. M-budget.ch present
The posters can be downloaded and printed from the website or printed bath towels can be ordered. In addition, the posters were also distributed as a fold-out poster in Friday magazine, as an F200 flipchart poster and via promoters in major Swiss cities.
Responsible at Migros Genossenschaftsbund MGB: Nadine Hess (Head of Own Brand Management), Bettina Huwyler, Catia Perez (Project Management Migros Brands), Rita Lutz (Project Management Digital Communication), Nadine de Genot (Project Manager Media). Responsible at Jung von Matt: Samuel Christ (Executive Creative Direction), Marco Zimmerli, Pablo Schenke (Creative Direction), Alain Eicher (Text), Johannes Dörig, Florian Molinari, Annina Walker, Kurt Bösiger (Art Direction & Screendesign), Thomas Steiner, Sam Sherbini, Andrea Walker, Julia Grass, Jan Rohleder (Consulting & Project Management), Julia Fischhaber (Public Relations). Responsible at OMD: Daniel Crespo (Media ). Responsible at YMC: Jean-Pierre King (Programming).
