ICC Workshop: Consolidated Advertising and Marketing Code
ICC Switzerland, in collaboration with the Swiss-American Chamber of Commerce and Schweizer Werbung SW, is organizing a workshop to present the revised and consolidated version of their advertising and marketing codes.
ICC Switzerland, in cooperation with the Swiss-American Chamber of Commerce and Schweizer Werbung SW, is organizing a workshop to present the revised and consolidated version of its advertising and marketing codes to Swiss companies. The workshop will take place on February 8, 2007 in Zurich.
In September 2006, the International Chamber of Commerce (ICC) published a new code of conduct to address the new ethical challenges in the marketing sector. The new version of the Code comprises a catalog of guidelines in the areas of marketing, advertising via the Internet, telephone and text messages, and communication with children.
The new version of the Code is intended to serve as a practical tool and reference for all marketing issues in day-to-day work. ICC calls on companies to seize this opportunity to improve their audience services. This is the 8th revision of the ICC International Code of Advertising Practice, which was first published in 1937.
In September 2006, the International Chamber of Commerce (ICC) published a new code of conduct to address the new ethical challenges in the marketing sector. The new version of the Code comprises a catalog of guidelines in the areas of marketing, advertising via the Internet, telephone and text messages, and communication with children.
The new version of the Code is intended to serve as a practical tool and reference for all marketing issues in day-to-day work. ICC calls on companies to seize this opportunity to improve their audience services. This is the 8th revision of the ICC International Code of Advertising Practice, which was first published in 1937.
