iAd: Advertising is no bargain with Apple
Anyone who wants to place ads on the iPhone, iPod Touch, and iPad will have to dig deep into their pockets. According to a report in the Wall Street Journal, the few marketers who want to run ads at the launch of iAd will have to pay up to ten million dollars.
If you want to advertise via iAd in the first year, you have to book a package for at least one million dollars. For comparable campaigns via mobile devices, other mobile platforms only charge 100,000 to 200,000 US dollars, according to the report. The newspaper refers to an unnamed advertising marketer. Apple wants to be paid per ad impression as well as per click. With other advertising platforms, it is usually either or. When a user calls up an advertising message on a mobile device, Apple wants to charge the advertiser two dollars each time. One cent will also be charged per advertisement. The developers are to receive around sixty percent of the advertising revenue. The Group will keep the remaining 40 percent for itself.
