IAB, LSA and VSM publish joint industry recommendation on the GDPR
The associations IAB Switzerland, LSA, and VSM have published a joint industry recommendation regarding the EU General Data Protection Regulation (GDPR).
Since 25.5.18, the provisions of the EU General Data Protection Regulation DSGVO apply to the collection and processing of personal data of media users in the EU. Irrespective of the applicability of the GDPR in individual cases, the associations IAB, LSA and VSM have drawn up a recommendation for Swiss media providers, media and communications agencies, the primary aim of which is to secure user trust in Swiss media offerings by handling personal data responsibly. Users of Swiss media offerings should enjoy protection of their personal data that is equivalent to the level of protection in the EU, regardless of their location.
The recommendation relates to online forms of advertising and websites and provides a quick, practical overview of the most important requirements of the GDPR for the media industry. In doing so, the methodology is shown how the GDPR is to be applied for specific needs. In addition, the recommendation includes guidance on the content and design of a data protection regulation.
The industry recommendation can be obtained from the three associations (non-members of the associations pay a nominal fee of 95 Swiss francs).
