IAA: Board of Directors elected for the next two years
Anlässlich der 47. ordentlichen Generalversammlung der IAA International Advertising Association Swiss Chapter wurde am Donnerstag in Zürich der Vorstand für die Zeitperiode 2010 bis 2012 gewählt. Daniel Hofer bleibt Präsident, Marc Werner und Andreas Widmer treten neu in den Vorstand ein.
The members unanimously confirmed the members of the Board of Directors who are standing for re-election for a further two-year term of office, as detailed in a press release. Daniel Hofer (NZZ Media Group) was re-elected as Chairman, and will be supported by Board members Frank Bodin (Euro RSCG), Bernadette Grossenbacher (ZKB), Thomas Kaiser (Publigroupe), Peter Döbeli (Konnex) and Ruth Mathias (Coca Cola). Marc Werner (Head of Marketing&Sales Swisscom Private Clients) and Andreas Widmer (CEO Y&R Group) were elected to replace Kaspar Loeb (Saatchi&Saatchi) and Rainer Meier (Axpo), who are stepping down from the Board.
The traditional trend brunch after the AGM focused on the fundamentals and future trends in mobile marketing. In front of over 100 guests from business, media and agencies, two renowned, internationally active speakers explained analyses, assessments and expectations for the development of mobile marketing. The well-known publicist and consultant Ajit Jaokar (London) explained the basics of business models and technical developments, while Peter A. Johnson (New York), Head of Strategy and Research at the Mobile Marketing Association, presented the latest research findings and usage applications.
The traditional trend brunch after the AGM focused on the fundamentals and future trends in mobile marketing. In front of over 100 guests from business, media and agencies, two renowned, internationally active speakers explained analyses, assessments and expectations for the development of mobile marketing. The well-known publicist and consultant Ajit Jaokar (London) explained the basics of business models and technical developments, while Peter A. Johnson (New York), Head of Strategy and Research at the Mobile Marketing Association, presented the latest research findings and usage applications.
