HWZ: Switzerland's first Master in Digital Business graduates

The graduation ceremony for the first graduates of the Master's program in Digital Business took place at the traditional Zunfthaus zur Zimmerleuten in Zurich. At the same time, the certificates were handed over to the more than 70 successful graduates of the CAS Digital Leadership, CAS Social Media Management and CAS Multichannel Management modules.

Course director Manuel P. Nappo was very pleased: "Setting up the master's course took a lot of time and energy, but it was worth it. All CAS modules were fully booked and demand continues to be huge."

Portfolio is expanded

The MAS Digital Business program is the only one of its kind in Switzerland. It is structured independently of semesters and consists of three CAS (Certificate of Advanced Studies) modules. The development of the Master's Thesis (diploma thesis) forms the conclusion of the program. Previously, the certificate courses in Digital Leadership, Distruptive Technologies, Multichannel Management, Mobile Business and Social Media Management were available. The CAS Digital Risk Management is a new addition. It deals specifically with the management of risks associated with digital transformation, such as hacking or loss of privacy. The MAS Digital Business is strongly practice-oriented. The CAS modules are led by renowned professionals from the business world, including Patrick Comboeuf (CAS Digital Leadership) and Marion Marxer (CAS Multichannel Management).

The MAS Digital Business can be started at any time. It is aimed at people who are already in management positions or soon want to take on a management function. It is also designed for employees of companies who, due to the dynamic development of digitalization, need to transform their previous conventional business models at a strategic level.