HWZ: Rob Hartmans new head of CAS Corporate Communications
Rob Hartmans is the new director of the CAS Corporate Communications program at HWZ Zurich University of Applied Sciences. The first program under the direction of the independent consultant for strategy, communication, and politics will begin on April 8, 2016.
The 53-year-old studied history and politics at the University of Zurich, completed further business training at the University of St.Gallen (HSG) and can look back on 30 years of experience in the communications industry. Most recently, Hartmans headed Helsana's communications for eight years. In 2015, he set up his own business and has since been advising organizations and personalities on strategy, communication and politics. He works mainly as an advisor in the network of the Furrerhugi agency, which is active in the field of public affairs and corporate communications.
"The challenges in business and society are often of a communicative nature. In order for corporate communications to contribute to value creation, integrated and interdisciplinary communication solutions are necessary" says Rob Hartmans and adds: "I am pleased to share my knowledge and experience with the students of the CAS Corporate Communications together with the lecturers of the HWZ."
