HWZ: New specialist unit for writing and publishing
The HWZ is introducing its new Center for Writing and Publishing. The center is a collaborative initiative and will begin operations on July 1, 2014. Its director is Franco Item, co-founder of the Swiss Text Academy.
The HWZ Zurich University of Applied Sciences and the Swiss Text Academy have been course partners for eleven years. The new joint specialist unit is affiliated to the Center for Communications at the HWZ. It offers business, associations and public administration a wide range of services in the field of writing and publishing, in particular expert opinions, customized seminars and coaching.
Applied research and publications
"The ability of communication professionals to write accurately and efficiently is still considered important by clients, especially in the digital age," says Cyril Meier, Head of the Center for Communications at the HWZ. The Center is dedicated to applied research in the field of professional writing and publishing. It will regularly present the results to the public and professional circles. Initial projects concern the impact of language in real estate advertising and a handbook for corporate journalism. The specialist unit builds on the Swiss Text Academy's many years of experience in teaching, research and consulting in the various areas of corporate journalism. In addition, the department supports HWZ students with projects and theses.
Two long-standing, experienced partners
With over 700 students in Bachelor, MAS, DAS and CAS programs, the HWZ is one of the leading educational institutions for corporate and marketing communication in Switzerland. Since its foundation in 2001, the Swiss Text Academy has trained around 300 students a year in professional writing and publishing. In collaboration with the HWZ, the program includes four CAS courses and the overarching MAS in Corporate Writing & Publishing.
